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Platforms

Supported Platforms

Overview of the six social media platforms ScoutSocial supports, what you can do on each, and how they compare.

Platform Overview

ScoutSocial connects to six major social media platforms, letting you create, schedule, and publish content from a single dashboard. Each platform has its own strengths, content types, and requirements - ScoutSocial handles the differences so you can focus on your message.

Supported Platforms

PlatformAccount TypeText LimitContent TypesAnalyticsCompetitor Analysis
LinkedInPersonal profile or Company page3,000 charsText, images, videos, documents, polls, articlesYesNo
Twitter/XPersonal account280 charsText, images, GIFs, polls, threadsYesYes
InstagramBusiness or Creator account2,200 charsImages, carousels, Reels, StoriesYesYes
FacebookFacebook Page63,206 charsText, images, videos, Reels, StoriesYesYes
TikTokCreator account2,200 charsVideos, photo carouselsYesNo
YouTubeYouTube channel5,000 chars (description)Videos, ShortsYesYes

Platform Capabilities at a Glance

The table below shows which capabilities are available on each platform:

CapabilityLinkedInTwitter/XInstagramFacebookTikTokYouTube
Text postsYesYesNoYesNoNo
Image postsYesYesYesYesYesNo
Video postsYesNoYesYesYesYes
Short-form video (Reels/Shorts)NoNoYesYesYesYes
StoriesNoNoYesYesNoNo
PollsYesYesNoNoNoNo
ThreadsNoYesNoNoNoNo
Carousels (multi-image / document)YesNoYesNoYesNo
Document postsYesNoNoNoNoNo
Native schedulingYesNoNoNoNoYes
AnalyticsYesYesYesYesYesYes
Comment managementYesYesYesYesNoNo
Competitor analysisNoYesYesYesNoYes

Connecting Your First Account

To get started with any platform:

  1. Open the More menu (☰) at the bottom of the left sidebar, then click Settings
  2. Expand Social Media Accounts
  3. Click the + Connect a social account button and choose the platform in the picker
  4. Follow the OAuth authorization flow to grant ScoutSocial access
  5. Once connected, the account appears in your account list and is ready to use

For platform-specific connection instructions, see the individual platform guides linked above.

How Authentication Works

ScoutSocial uses OAuth 2.0 to connect to all platforms. This means:

  • You never share your password with ScoutSocial
  • You authorize specific permissions (like posting and reading analytics)
  • You can revoke access at any time from the platform's settings
  • ScoutSocial automatically refreshes tokens to keep your connection active

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