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Supported Content - Facebook

Content types and media requirements for Facebook posts through ScoutSocial.

Supported content types

ScoutSocial supports the following Facebook content types for AI generation:

  • Post - A standard Facebook feed post for pages or profiles
  • Reel - A Facebook Reel for short-form vertical video (9:16, minimum 540x960, 3 to 90 seconds; capped at 60 seconds when shared as a Story)
  • Story - A Facebook Story photo or video (9:16, minimum 540x960, 3 to 60 seconds)

Text posts

  • Plain text updates to your Page
  • Up to 63,206 characters (though shorter posts perform better)
  • Supports emojis and line breaks

Image posts

  • Single image with caption
  • Formats: JPEG, PNG, GIF
  • Maximum file size: 4MB
  • Recommended minimum resolution: 1200x630 pixels

Video posts

  • Upload videos directly to your Page
  • Formats: MP4, MOV (MP4 recommended)
  • Maximum file size: 10GB
  • Maximum duration: 240 minutes
  • Minimum resolution: 720p recommended
  • Share a URL with auto-generated preview card
  • Facebook crawls the link for Open Graph metadata (title, description, image)

Scheduling

  • Facebook supports native scheduling - posts are scheduled on Facebook's servers
  • Facebook handles delivery directly, ensuring posts go out even if your internet connection is unavailable at that time
  • Schedule up to 6 months in advance

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