AI Generation Tips

Getting the best from AI generation

Provide rich context

ScoutSocial's AI performs best when you give it detailed source material:

• Paste article URLs or blog posts as source text
• Include key data points or statistics you want mentioned
• Describe your audience - Who is this post for?
• Use custom instructions - Add specific directions like "include a question at the end" or "focus on the ROI angle"

Choose the right content type

Each platform supports different content types. Match the type to your goal:

• Short posts - Quick updates, thoughts, announcements
• Long-form articles - Thought leadership (LinkedIn)
• Threads - Multi-part stories or breakdowns (Twitter)
• Carousel ideas - Step-by-step guides (Instagram)
• Video scripts - YouTube Shorts or TikTok content

Tune your generation settings

The Create Posts page offers several customization options:

• Tone - Professional, casual, witty, inspirational, etc.
• CTA style - Soft, direct, question-based, or no CTA
• Emojis and hashtags - Enable or disable per your brand style

Use Research & Review

For complex topics or industry analysis, turn on Research & Review. This takes longer (1-2 minutes) but produces more thoroughly researched content with relevant data points and current information.

Edit and humanize

AI-generated content is a starting point, not a final product:

• Add personal anecdotes or opinions
• Reference specific experiences
• Adjust the opening hook - first impressions matter
• Fine-tune the CTA to match your current campaign

Brand voice consistency

Set up your brand voice in Settings > Brand > Brand Voice before generating. The AI uses your selected voice to match your tone. Include:

• Sample phrases or language you commonly use
• Words to avoid
• Style preferences (e.g., "use first person", "avoid jargon")