Best Practices - LinkedIn
Tips and strategies for getting the most engagement from your LinkedIn posts published through ScoutSocial.
Posting Best Practices
Write Strong Hooks
LinkedIn truncates posts after the first 2-3 lines with a "see more" link. Your opening line is critical for stopping the scroll. Lead with a bold statement, surprising statistic, or relatable question.
Use Line Breaks Generously
LinkedIn's feed rewards readability. Break your text into short paragraphs of 1-2 sentences each. Avoid dense blocks of text - whitespace makes your posts easier to scan on mobile.
Optimal Post Length
Aim for 80-250 words for standard posts. This gives you enough room to develop an idea while keeping readers engaged. Posts in this range tend to perform well in the LinkedIn algorithm.
Post Timing
LinkedIn engagement peaks during business hours, especially:
- Tuesday through Thursday, 8-10 AM in your audience's timezone
- Avoid weekends and late evenings when professional audiences are less active
Use ScoutSocial's scheduling feature to hit these windows consistently.
Hashtags
Include 3-5 relevant hashtags at the end of your post. LinkedIn uses hashtags for content discovery, but overusing them can look spammy. Mix broad hashtags (#marketing) with niche ones (#b2bsaas).
Engage After Posting
The LinkedIn algorithm rewards early engagement. After your post goes live, spend 15-30 minutes responding to comments and engaging with others' content. This signals to LinkedIn that your post is generating conversation.
Visual Content
Posts with images or documents tend to get higher engagement than text-only posts. Document (carousel) posts are particularly effective for educational content and step-by-step guides.
Company Page Tips
- Mix company announcements with valuable industry content
- Encourage employees to engage with page posts to extend reach
- Use your brand voice consistently but keep it approachable
- Tag relevant people and companies when appropriate
Content That Works Well on LinkedIn
- Industry insights and opinions
- Lessons learned and professional stories
- Data-driven posts with charts or statistics
- Step-by-step guides (especially as document carousels)
- Company culture and behind-the-scenes content
- Job market commentary and career advice
Supported Content Types - LinkedIn
All the content types you can create and publish on LinkedIn through ScoutSocial, including text posts, images, videos, documents, and polls.
Known Limitations - LinkedIn
Current limitations and restrictions when using LinkedIn through ScoutSocial, including API constraints and content restrictions.