Understanding the Dashboard
How to use the ScoutSocial analytics dashboard to track engagement, impressions, follower growth, and post performance across all your connected platforms.
Navigate to the Dashboard
Click Dashboard in the left sidebar. The dashboard aggregates performance data from all your connected social media accounts into a single, customizable view.
Your first visit shows ScoutSocial's recommended widget layout. You can change it at any time, see Dashboard for the full customization guide.
Customize your view
The Dashboard is a grid of widgets (tiles) you control:
- Click the gear icon (Customize dashboard) in the top-right.
- Add or hide widgets from the customize panel.
- Drag tiles to reposition them and resize from the corner handle.
- Try a layout template (Overview, Content planning, Analytics) if you want a fresh starting point.
- Create multiple saved layouts and switch between them from the layout pills in the header.
Changes save automatically. For a complete widget list and template descriptions, see Dashboard.
Key metrics at a glance
The default layout includes a KPI strip with headline metrics for your selected platform and time range:
| Metric | What it measures |
|---|---|
| Followers | Combined follower or subscriber count |
| Posts | Posts published in the selected period |
| Impressions / Reach | Times your content was displayed or reached users |
| Likes | Total likes across posts |
| Comments | Total comments across posts |
| Shares | Total shares across posts |
You can also pin any single metric as its own larger widget from the customize panel.
Each KPI compares the current period to the previous one where a change indicator is available.
Filtering your data
Use the filter bar at the top of the dashboard to narrow your view:
- Platform - Filter by a specific platform (LinkedIn, Twitter, etc.); exactly one platform is in scope at a time
- Time range - Choose 7, 30, 60, or 90 days
- Account - If you have multiple accounts connected, select which account to view
Filter changes update all visible widgets immediately.
Widgets you can add
Beyond the default set, popular widgets include:
- Performance Score - Overall health score across platforms
- Best Time to Post - Engagement heatmap (see Smart Schedule)
- Intelligence Center - AI-generated executive brief, key signals, and recommendations (see Insights)
- Post Performance - Top or underperforming posts
- Conversations - Recent comments and mentions
- Mini Calendar - Upcoming scheduled posts
- AI Credits - Your workspace credit balance (always visible)
Add any of these from the customize panel. Some widgets require specific plan tiers or connected platforms.
Alerts
Dashboard Alerts at the top notify you of important events, such as:
- A connected account that needs re-authorization
- Posts that failed to publish
- Significant drops in engagement
Refreshing data
The dashboard refreshes its data automatically in the background, so there's no manual refresh button to press. ScoutSocial also refreshes post metrics automatically on a regular schedule.
Ask Scouty
You can open Scouty, the in-app AI assistant, and ask questions in plain language, such as engagement by account or a quick performance summary. See Scouty - AI assistant.
Next steps
- Customize your Dashboard - widgets, templates, and multiple layouts
- Create Posts - start generating content
- My Posts - manage your content pipeline
Set Up Your Content Calendar
How to use ScoutSocial's content calendar to visualize, schedule, and manage your social media posts across all platforms.
Scouty - AI assistant
Use Scouty, the in-app ScoutSocial AI assistant, to ask questions about your workspace, analytics, and connected accounts in plain language.