Features Overview
Explore the full set of tools ScoutSocial provides to create, manage, schedule, and analyze your social media content.
Everything you need in one platform
ScoutSocial brings together AI-powered content creation, multi-platform publishing, analytics, and team collaboration into a single workflow. Below is a summary of each feature and what it can do for you.
Main navigation
| Destination | What it does |
|---|---|
| Dashboard | Fully customizable widget canvas: KPIs, insights, calendar, post performance, and more |
| Create Posts | AI content generation, scheduling, and publishing |
| My Posts | Content lifecycle from inbox through drafts, approval, scheduling, and posted |
| Calendar | Visual publishing schedule with drag-and-drop rescheduling |
| Brand Tracker | Competitor brand benchmarking: leaderboards, top content, and AI insights |
| Brainstorm | Shared canvas for team content planning |
| Get Started | Onboarding checklist and product tour |
| Media Assets | Central library for images, videos, and documents |
| Settings | Connected accounts, brand profile, team, notifications, and admin controls |
Dashboard, Create Posts, My Posts, Calendar, Brand Tracker, and Brainstorm are in the left sidebar. Get Started, Media Assets, and Settings live under the More (☰) menu at the bottom of the sidebar.
Plan & Usage (subscription, AI Credits, quotas) lives under Settings > Workspace & Preferences and is also reachable from upgrade prompts in the app.
Content Creation
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Create Posts - Create platform-optimized posts, threads, carousels, and more with AI. Customize tone, objectives, CTAs, and compliance settings. Schedule directly from the page using suggested posting times.
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Saved Prompts - Save and reuse proven prompts from Create Posts. Browse your library, apply prompts with one click, and share team prompts across your workspace.
Content Management
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My Posts - Five tabs (Inbox, Draft, Approved, Scheduled, Posted) plus Manage Sources for feeds and poll intervals. Bulk actions, filtering, approvals, and per-post performance.
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Content Calendar - Visualize your publishing schedule on a monthly or weekly timeline. Drag and drop to reschedule, and click any day for a detailed breakdown.
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Media Assets - A centralized asset manager for images, videos, and documents. Upload, search, filter by usage, and attach media to your content directly.
Dashboard & analytics
The Dashboard is a fully customizable grid of widgets. Add, hide, drag, and resize tiles; apply layout templates; and save multiple personal layouts. See the Dashboard guide for every available widget and how customization works.
These related capabilities are built into Dashboard widgets rather than separate sidebar tabs:
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Insights - AI-generated recommendations, health scores, and trend observations surfaced in dashboard panels.
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Smart Schedule - Engagement heatmaps and best-time recommendations on the Dashboard. Scheduling from Create Posts or My Posts also uses these suggestions.
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Content Performance - Post-level metrics on the Dashboard and via the Analytics action on posted items in My Posts.
Engagement & Research
- Brand Tracker - Track competitor brands on a customizable dashboard: benchmark growth and posting on a leaderboard, see their top content, and turn what's working into AI-generated content ideas.
Collaboration
- Brainstorm - A shared canvas for brainstorming content ideas with your team. Create multiple boards, leave comments, and manage access with share permissions.